The creation of Social Networks is a phenomenon that is here to stay and has a great impact within organizations and their relationship with the outside world.
The creation of Social Networks is a phenomenon that is here to stay and has a great impact within organizations and their relationship with the outside world.
According to experts, a growth of more than 40% in the use of corporate networks is forecasted annually. These came to increase the list of tools and communication channels within organizations, allowing a quick and effective interconnection to the entire network of employees, partners and customers, cutting out intermediaries and streamlining processes and operations.
Using a Corporate Social Network allows communication without formality, a non-hierarchical communication, which helps the natural identification of talents, those who have problem solving capacity and creative capacity.
The communication provided by corporate social networks gives access to more information in a cost-effective way and makes the company more efficient, allowing data to be quickly made available to each work team.
The time gained, in turn, is invested in creating more and new products, services or differentiating processes. The reduction of costs and the creation of knowledge within the company generates changes, the possibility of ascending and creates business opportunities.
The adoption of social networks allows the creation of different types of communication or ‘posts’, which can refer to internal company rules, such as: hiring and mobility measures, publication of customer testimonials, dissemination of marketing activities. interventional or social responsibility forum, safety rules and other content.
On the other hand, the use of social networks as a marketing tool for companies is undeniable.
These have become powerful tools that allow any entity to maximize the dissemination of services or products and stimulate online sales.
We can identify5 great advantages of social networks, when used well:
- Powers driving traffic to the company’s website;
- Having the site on a social network weighs heavily on the metrics evaluated in Search Engine Optimization, which translates into a better position in Google searches;
- It is a possibility of direct interaction with the audience;
- Promotes recognition of the Brand;
- By being mostly used on smartphones, networks increase access to company information wherever the customer is.
Arquiconsult already uses social networks within its organization, making communication between employees, customers and partners more flexible. And your company already has a corporate social network?
