MICROSOFT COPILOT FOR D365 Marketing –
How Copilot in Dynamics 365 Marketing uses generative AI to revolutionize data discovery”. Marketers can now unlock the power of their customer data, without the need for data analysts, to discover new information using simple natural language.
MICROSOFT COPILOT FOR MARKETING
FOR MORE EFFICIENT AND PROFITABLE MARKETING
Fast segment creation
The Copilot Query Assist feature in Dynamics 365 Marketing simplifies the creation of customer segments. Users can now effortlessly describe a segment in simplified language.
Create new segments or discover new audiences with AI recommendations that are continuously updated with real-time data.
This not only increases productivity, but also minimizes the risk of relying on the time and knowledge of a specific team member for this task.
Simplified creation of relevant content with Copilot
Copilot Content Idea helps you discover new ways of expressing your thoughts, helping you move from email conception to completion more quickly.
Copilot acts as a brainstorming partner who can inspire you as you write an email. By providing a short list of initial ideas (key points) and selecting a tone of voice, Copilot generates a range of content suggestions. You can add these suggestions to your draft, use them as inspiration to write a new draft or opt for a completely different direction.
This new capability significantly speeds up the process of creating marketing emails with content that is relevant to the customer, without investing a substantial amount of time.
Fast creation of Journeys with Copilot
Write down your route objectives in natural language and let Copilot create routes for you in real time. Copilot analyzes your intention, offering insightful suggestions for contact points, transitions and landmarks, resulting in a more efficient and creative route creation process.
Each journey is a series of steps that map out the ‘ideal journey’ the customer should take, and the associated actions. Creating them can be a lengthy process, with several steps and outcomes. Creating and managing these journeys is now a simplified process.
Copilot in Customer Journeys helps simplify this functionality by allowing users to use plain language instructions to describe a journey and then the AI takes care of the rest.
