The importance of responsible artificial intelligence (AI) in business.
Artificial Intelligence, the evolutionary path of an AI process
Questioning what AI is and how to apply it:
• Wrong expectations;
• Low scanning;
• Basic analytical skills.
Hope in the AI and its potential:
• Digitization of ongoing processes;
• Increase or optimization of processes;
• Prevention of disruptive processes.
Tried and applied AI:
• High digitization;
• Innovation of business models;
• Data culture instituted in organizations.
Emerging data science and operational capability:
• Understanding and managing the activity’s life cycle;
• Building an organizational data architecture.
THE TRANSFORMING POTENTIAL OF AI
Artificial Intelligence (AI) is the technology that defines our present time. AI is enabling faster and deeper progress in all areas of activity and knowledge and helps us to tackle some of society’s biggest challenges, such as providing students with remote access to education, or helping farmers produce enough food for the growing world. global population or allowing managers to have a predictive view of their activity, ensuring the sustainability of the business.
Microsoft and its partners believe that AI’s computational intelligence should be used to amplify Man’s innate creativity. The perspective for AI is to enable developers to innovate and organizations to transform industries and empower people to transform society.
THE SOCIAL IMPLICATIONS OF THE AI
But like all major technological innovations of the past, the use of AI technology will have far-reaching impacts on society, raising complex and challenging questions about the future we desire. AI will have implications for decision making across industries, data security and privacy, and the skills people need to successfully do their jobs. As we look to that future, we must ask: How do we design, build and use AI systems and do they have a positive impact on individuals and society? How can we better prepare workers for the impact of AI? How can we get the benefits of AI while respecting privacy?
THE IMPORTANCE OF A RESPONSIBLE APPROACH TO AI
It is important to recognize that as new smart technologies emerge and proliferate, their benefits will come unintended and unintended consequences, some with significant ethical implications. While companies cannot yet predict the future, it is our responsibility to make a concerted effort to anticipate and mitigate the unintended consequences of the technology we promote and develop through ongoing planning and oversight.
THE USE OF ‘SENSITIVE’ TECHNOLOGIES
Another concrete illustration of our responsibility to mitigate the unforeseen consequences of technology is the use of facial recognition technologies. We believe that society has a responsibility to establish appropriate limits for the use of these technologies, which implies ensuring that government use of facial recognition technology remains subject to the rule of law.
While new laws and regulations are indispensable, it is recognized that they do not replace the necessary accountability on the part of companies that embrace AI. That’s why Microsoft is committed to evaluating and developing principles to conduct the work developed with facial recognition technologies.
Facial recognition technology highlights the importance of remaining vigilant in the face of insufficiencies and unintended consequences of using this technology. There is a shared responsibility by the public and private sectors to promote open dialogue between companies, governments, NGOs (non-governmental organizations), researchers and academics.
SECURITY AGAINST THREATS
While technology may not be unethical in and of itself, people don’t always have the best intentions and we must consider the human element when designing an AI system.
Microsoft systems are prepared to respond to new types of attacks, especially AI systems that have machine learning capabilities. Technology with advanced content filters and introduction of supervisors for AI systems has been developed to help companies better prepare their AI systems to respond to these new privacy and security threats.
FIGHT FRAUD WITH AI
AI is a crucial tool in combating the fraudulent attacks that companies are often targeted. As we indicated above, we cannot always guarantee responsible use of technology and many will try to use it to their advantage, breaking any ethical principles and bringing harmful social and economic consequences.
AI analyzes a large amount of data with such a large degree of depth that it allows us to improve learning and detection of non-standard behaviors, alerting to an inappropriate use of the system or access to information. Building a fraud detection system with several ‘layers’ of information was almost impossible a few years ago, now with computational development and big data this is not only feasible, but also translates into the future of organizations.
When algorithms learn on their own, the data itself becomes intellectual property. The answers are in the data and we just need to apply the AI to extract the information we need. Since the role of data is more important than ever, it can create the competitive edge you need to prosper your business while making it more secure!